RBCx Platform
Our top talent. Your competitive edge. Grow bigger, bolder, faster with our network of proven difference makers and exceptional company builders.
Our team of specialists and technologists help our portfolio companies scale and support banking clients in all things marketing, operations, design, and technology.

Marketing & Growth
You’ve got a great story. We’ll help you tell it.
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- GTM communications
- Content marketing
- SEO, SEM, CPC
- Budget creation and allocation
Grow
We understand your business’s inflection points and story arcs. We can help throughout your growth journey with positioning, spend, and reporting to increase and optimize your funnels, acquisitions, and conversions. When it’s time to put the pedal to the floor and scale your marketing, we are here to share everything we know.
- Positioning
- Display and retargeting
- Performance marketing
- Analytics and reporting
- Mobile marketing
Scale
From startup founders to enterprise tacticians, and everything in between, our marketing team includes an array of practiced experts. Lean on us as strategic advisors, and get a second set of eyes on your existing frameworks and systems to ensure you’re optimized for innovation, improvement, and scale.
- Marketing recruitment
- Team and function design
- Market sizing and goal review
- Optimizing spend and conversion
- Vendor and asset management
- Investor relations
Marketing & Growth Leadership

Nicole Kelly
Nicole leads our platform engagement and marketing teams, which manage performance, brand, marketing, technology and operations, and partnerships for both the RBCx practice and scaling Ventures portfolio companies. Nicole and her team also work closely with early- and late-stage Banking clients to support their scaling efforts with resources and advisory on go-to-market strategies, growth marketing, PR, and communications.
Prior to RBC, Nicole served as the Director of Community at OMERS Ventures, where she led marketing, communications, and stakeholder relations.
Nicole has over twelve years of marketing and communications experience, primarily within finance and media across digital and traditional platforms.

Laith Shukri

Russ Sunderji

Betsy Taggart
Operations
From establishing your people experience to managing risk, we laser-focus on the details.
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- Accounting and bookkeeping
- Financial planning and analysis
- Contract and partnership negotiations
- Budgeting and forecasting
- Reporting and KPIs
Grow
- Operations and financial strategy
- Develop procedures for financial function efficiencies
- Design competitive employee compensation plans
- Evaluate commercial programs and partnerships
- Compliance
Scale
- Financial analysis and optimization as operations scale
- Procurement and enterprise partnership negotiations
- Legal and risk management
- Talent strategy and resource management
Operations Leadership

Shikha Bhuchar
Head of Venture Strategy

Kyle Hinkson

Cathy Macieiri

Anush Sachdeva

Mandy Wilson
Branding, CX Research, and Design
We help define your purpose and deliver a consumer-centric experience.