RBCx Platform

Our top talent. Your competitive edge. Grow bigger, bolder, faster with our network of proven difference makers and exceptional company builders.

Our team of specialists and technologists help our portfolio companies scale and support banking clients in all things marketing, operations, design, and technology.

Marketing & Growth

You’ve got a great story. We’ll help you tell it.

Discover

Leverage our team’s deep early-stage communications and partnerships experience to get your business brand and story to market as fast as possible. We support those in marketing functions to set goals, understand audiences, build media strategies, and select the right channels for your sector and stage.

GTM communications
Content marketing
SEO, SEM, CPC
Budget creation and allocation

Grow

We understand your business’s inflection points and story arcs. We can help throughout your growth journey with positioning, spend, and reporting to increase and optimize your funnels, acquisitions, and conversions. When it’s time to put the pedal to the floor and scale your marketing, we are here to share everything we know.

Positioning
Display and retargeting
Performance marketing
Analytics and reporting
Mobile marketing

Scale

From startup founders to enterprise tacticians, and everything in between, our marketing team includes an array of practiced experts. Lean on us as strategic advisors, and get a second set of eyes on your existing frameworks and systems to ensure you’re optimized for innovation, improvement, and scale.

Marketing recruitment
Team and function design
Market sizing and goal review
Optimizing spend and conversion
Vendor and asset management
Investor relations

Marketing & Growth Leadership

Nicole Kelly

Head of Marketing and Growth

/nicolemariekelly

Nicole leads our platform engagement and marketing teams, which manage performance, brand, marketing, technology and operations, and partnerships for both the RBCx practice and scaling Ventures portfolio companies. Nicole and her team also work closely with early- and late-stage Banking clients to support their scaling efforts with resources and advisory on go-to-market strategies, growth marketing, PR, and communications.

Prior to RBC, Nicole served as the Director of Community at OMERS Ventures, where she led marketing, communications, and stakeholder relations.

Nicole has over twelve years of marketing and communications experience, primarily within finance and media across digital and traditional platforms.

Laith Shukri

Director of Platform Engagement

/nlaithmshukri

Russ Sunderji

Director of Marketing

/russ-sunderji-3091265

Betsy Taggart

Director of Marketing

/betsy-taggart-aa680211

Operations

From establishing your people experience to managing risk, we laser-focus on the details.

Discover

When you’re building the next big business, creating your operation and financial processes can be daunting. Get the support from those that have been there. Whether you’re a team of two or ten, leverage us to help understand the best tools and practices for your business.

Accounting and bookkeeping
Financial planning and analysis
Contract and partnership negotiations
Budgeting and forecasting
Reporting and KPIs

Grow

We all know the need to have your operational house in order becomes top priority once you’ve gotten some traction – managing your team, stakeholders, existing or new potential investors, and early adopters and customers. Get ahead of the curve with our expertise and consultation during this pivotal time.

Operations and financial strategy
Develop procedures for financial function efficiencies
Design competitive employee compensation plans
Evaluate commercial programs and partnerships
Compliance

Scale

Running a high-growth technology business presents itself with a new set of challenges to ensure short and long term growth. If you’re expanding to new geographies, looking to improve margins, or implementing new processes to drive growth and efficiencies, we are here to guide you through financial and operational design.