RBCx Platform
Our top talent. Your competitive edge. Grow bigger, bolder, faster with our network of proven difference makers and exceptional company builders.
Our team of specialists and technologists help our portfolio companies scale and support banking clients in all things marketing, operations, design, and technology.

Marketing & Growth
You’ve got a great story. We’ll help you tell it.
Discover
- GTM communications
- Content marketing
- SEO, SEM, CPC
- Budget creation and allocation
Grow
We understand your business’s inflection points and story arcs. We can help throughout your growth journey with positioning, spend, and reporting to increase and optimize your funnels, acquisitions, and conversions. When it’s time to put the pedal to the floor and scale your marketing, we are here to share everything we know.
- Positioning
- Display and retargeting
- Performance marketing
- Analytics and reporting
- Mobile marketing
Scale
From startup founders to enterprise tacticians, and everything in between, our marketing team includes an array of practiced experts. Lean on us as strategic advisors, and get a second set of eyes on your existing frameworks and systems to ensure you’re optimized for innovation, improvement, and scale.
- Marketing recruitment
- Team and function design
- Market sizing and goal review
- Optimizing spend and conversion
- Vendor and asset management
- Investor relations
Marketing & Growth Leadership

Nicole Kelly
Nicole leads our platform engagement and marketing teams, which manage performance, brand, marketing, technology and operations, and partnerships for both the RBCx practice and scaling Ventures portfolio companies. Nicole and her team also work closely with early- and late-stage Banking clients to support their scaling efforts with resources and advisory on go-to-market strategies, growth marketing, PR, and communications.
Prior to RBC, Nicole served as the Director of Community at OMERS Ventures, where she led marketing, communications, and stakeholder relations.
Nicole has over twelve years of marketing and communications experience, primarily within finance and media across digital and traditional platforms.

Laith Shukri

Russ Sunderji

Betsy Taggart
Operations
From establishing your people experience to managing risk, we laser-focus on the details.
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- Accounting and bookkeeping
- Financial planning and analysis
- Contract and partnership negotiations
- Budgeting and forecasting
- Reporting and KPIs
Grow
- Operations and financial strategy
- Develop procedures for financial function efficiencies
- Design competitive employee compensation plans
- Evaluate commercial programs and partnerships
- Compliance
Scale
- Financial analysis and optimization as operations scale
- Procurement and enterprise partnership negotiations
- Legal and risk management
- Talent strategy and resource management
Operations Leadership

Vikram Luthra
As Head of Operations of RBCx, Vik leads finance, strategy, operations, risk, employee engagement, and analytics functions for the group. As Head of Health & Wellness Ventures, Vik builds and scales our portfolio in the healthcare space. Previously, Vik was the CEO of Dr.Bill, and also Head of Strategy & Business Development for B2B & Health verticals at RBC Ventures. In this role, Vik led Ownr’s acquisition of Founded, a legal tech start-up that set the foundation for Ownr’s exponential growth.
Equal parts entrepreneur, corporate innovator, and business executive, Vik has built and/or led more than 15 businesses over his career, including a multi-million dollar consulting business that he exited successfully in 2011.
Vik is a CPA, CMA, and holds a BA from York University.

Shikha Bhuchar
Head of Venture Strategy

Paul Guest
Director, Operational Risk

Kyle Hinkson

Anush Sachdeva

JT Saund
Director, Operations Optimization
Branding, CX Research, and Design
We help define your purpose and deliver a consumer-centric experience.
Discover
- Journey mapping
- Consumer research and sensemaking
- Ideation sprinting
- Future-state visioning
- Desirability concept testing
Grow
- Value prop validation
- Rapid-cycle wireframing and prototyping
- Usability testing
- Design System development
- Product roadmapping and delivery
Scale
- Brand strategy
- Visual identity design
- Art direction and campaign execution
- Content creation and editing
- Funnel tracking and optimization
Branding, CX Research, and Design Leadership

Hector Crespo
Hector is the ultimate blend of creative thinking and strategic execution. He and his team work closely with our venture founders and partners to help them discover new business opportunities, gain insights on the human experience, and design exceptional products and services.
Prior to joining RBC, Hector worked in consulting at top advertising and digital agencies, where he built and managed creative service and marketing practices for clients including Fortune 500 companies and major league sport franchises. He’s also led digital and mobile strategy and delivery teams at large financial institutions.
While he grew up, received his undergraduate and graduate degrees, and lived throughout the U.S., he now calls Oakville, Ontario his home, along with his wife and son.

Julie Do

Jen-Chi Lee

James Lynch

Patrick Noonan

Jessica Wong

Lionel Wong

Wai Yuan
Creative Director
Technology
We’ll help you navigate setting up a tech team, scaling, closing a deal, and everything in between.
Discover
- Cloud native service delivery
- Secure application development
- Application and infrastructure architecture assessment
- KPIs for technical performance
Grow
- Technical development, project and budget management
- Development operations and development security operations
- Site reliability engineering
Scale
- IT strategy and leadership for global technology and operations
- Acquisition tech due diligence and post-close integration
- Coaching and technical leadership
- Engineering and product resourcing management
- Cybersecurity risk mitigation
Technology Leadership

Dave Simons
Despite being our Head of Technology, Dave is first and foremost a people person. He oversees our team of high-performing tech leads and engineers to help build and refine founders’ visions.
Dave has managed software teams and delivered innovative infrastructures, consumer-facing services, and licensed software for over 25 years in large corporations, small to mid-sized private companies, and venture-backed startups across Silicon Valley, Toronto, New York, Tel Aviv, and Waterloo.
Most recently, Dave was the Senior Vice President of Engineering at Kik. Prior to Kik, he was the Chief Technology Officer at Points.
Dave lives in Toronto with his wife and their three sons. When he’s not busy solving tech challenges, he loves to fish and spend time at the family cottage.

Gopi Balasingam

Adrian Lebar

Julie Leo

James Reynolds
